HOW WE WERE VIRAL KINGS FOR SOME DAYS
After working for several TV commercial production companies, we started our own one. State 31. With the philosophy, less is more and high quality production for low cost, we co created content with traditional agencies and sat down with brands who were bold enough to step out of their comfort zone and embrace the digital revolution.
X-Travel Viral Video Kings
The biggest success was winning silver at Euro best 2008 for the viral video for Xtravel ‘Boeing 737 lands on Mediterranean sea‘. It also got nominated for an Esprix.
Goal of the video was to raise awareness amongst youngsters for cheap travel tickets. It resulted in a big success, there were 30% more tickets sold. We were viral kings.
https://nl.wikipedia.org/wiki/Virale_marketing