Using the same keyword 10x on one page doesn’t work anymore. Same with the meta description. It’s 2020, duh, search engines are smart and they are becoming smarter every week. Luckily for consumers, because reading a web page which is written for the search engines isn’t fun. To be high up in the rankings you must offer what people search for. Your webpage must be a nice place to visit and to stay. For real people but also for robots.