How we build a 200M CASH BRAND EQUITY IN LESS THAN 5 YEARS

A brand represents much more than a logo, and that’s especially true for your users. We have developed a strong and dynamic brand that have created a solid foundation for the insurance company ANV, a start-up in 2011. The success of the brand over the long term depends on your brand equity. When people speak of “brand equity” they mean the public’s valuation of a brand”. Brand equity is more of a concept than anything else and acts as a framework for understanding the power of consumer’s emotions in relationship to your positioning. We contributed well on our marketing side. ANV got sold in 2016 for 200M in cash to AM Trust.

We created ANV.tv

A digital platform where all employees where able to share their work, presentations, video’s, documents with clients.

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Testimonials are key:

hearing this from someone outside of your office is even more persuasive and validating.

Testimonials provide evidence that you actually do solve customers problems and in fact, offer some pretty cool benefits.

We like to challenge ourselves! ANV raised £20,000 for three charities by walking, cycling and canoeing from summit to sea in Wales. ANV has an active CSR and charitable programme and takes the responsibility to give back to its local communities very seriously.