BRIEFING
The question was to create the right look for a future ecological retreat center. The name ‘Torres de Selma’ was given due to the presence of 2 towers in the origin building. It was important to modernize the look but with respect to the origin.
APPROACH
For the logo design, we managed to combine several elements. The towers are central, as the solid foundation. Embedded in it is a drop which stands for nature/water and life, lightning for taking action and interwoven the initials of the owners. With very little resources and information, we created the start of an upcoming eco retreat place in nature.