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DELIVERABLES
Logo Design, Marketing materials, Illustrations, Website
BRIEFING
Shaping an identity for a new permaculture project in Schalkwijk. ‘Het land van Nu’ would like to have a playful, creative and cheerful look. Use of natural colors and integration of the wind directions with the 4 seasons was an important element that needed to stand out.
APPROACH
As we are also running our own permaculture project beside our design agency we know about permaculture principles. Permaculture is about zones 0-5. It is explained that zone 0 is your heart / your body, your family and your home. The foundation. From there you step further and further out of your zone, into the garden and further out into zone 5, the land. For ‘Het land van Nu’ what is a place to go to for coaching sessions and personal growth and at the same time a permaculture project, we have incorporated these zones into the logo. By inserting the horizontal line and the vertical line which stands for the direction of the wind, the movement from inside to outside appeared. We succeeded well in designing a strong logo that encompasses what was requested in the briefing.