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DELIVERABLES
Event strategy, Event design, Logo design, Marketing materials, Give away items, Tattoo designs, Social media posts, Email strategy, Website.
BRIEFING
For a large international software developer, we were asked to come up with an original creative campaign to be displayed at various international events. The intention was to stand out in the relatively boring market of software development.
APPROACH
Our challenge was to bring this brand to attention in a striking way. We researched the market, and noticed that EDB did have a willingness to go the extra mile through previous attempts to stand out. We turned EDB into a tattoo studio where customers could have a temporary tattoo tattooed in place. The tattoos with EDB’s usp’s were incorporated into new contemporary logos. They were also available in stickers and other giveaway items. Developers are family and great supporters, They tattoo their passion, with the love for EDB!
The online strategy we set up resulted in a large number of new registrations. There were a number of prizes to be won. The approach to this event generated a lot of new prospects and caught the eye of several countries within Europe.